Terms and conditions
Last updated: 10/15/2026
1. The service
MAX IA is a platform of Publimax EAS (hereinafter "Publimax") that allows businesses to handle their WhatsApp, Instagram and Messenger channels with an artificial intelligence agent, through Meta's official APIs.
2. Account and use
Whoever registers declares they are authorized to represent the business and is responsible for the use of their account, the users they invite and the information they load into their agent (prices, terms, policies). The customer agrees to comply with Meta's policies (WhatsApp Business, Instagram and Messenger) and applicable data protection and consumer protection regulations.
3. Plans, payments and billing
Plans are paid in advance, in guaraníes, by bank transfer. The account is activated once Publimax verifies the receipt. Publimax issues a legal invoice with the details the customer provides. Conversation quotas are per calendar month and do not roll over; extra conversation packs do not expire. Charges Meta applies to templates sent outside the 24-hour window are not included in the plan.
4. AI responses
The agent replies with the information the customer provides and is instructed not to make up data. Even so, artificial intelligence can make mistakes: the customer is responsible for reviewing the setup, can step into any conversation at any time and must verify important operations (prices, payments, bookings) before confirming them.
5. Availability
Publimax makes its best efforts to keep the service running continuously. The service depends on external providers (Meta, the AI provider and hosting); their outages or policy changes may affect operation without liability for Publimax.
6. Data
The conversations and data of the business's customers belong to the business. Publimax processes them solely to provide the service, in accordance with the privacy policy. The customer can request deletion of their data as explained in data deletion.
7. Cancellation
The customer can stop renewing at any time. When the paid period ends, the agent pauses and conversations remain saved in the account. The customer can request their deletion at any time.
8. Prohibited use
MAX IA may not be used for spam, unsolicited bulk messages, illegal or misleading content or content that infringes third-party rights, or to impersonate other people or companies. Publimax may suspend accounts that breach these terms or Meta's policies.
9. Contact
Questions about these terms: sac@publimaxmultimedia.com.py.